The American Family Association (AFA) noted that dramatically declining sales and stock value forced Target to cancel expansion plans, fire five top executives, and cut CEO Brian Cornell's salary by one-third. LGBT Pride Rainbow Flag Music Note Cassette Adult Graphic T-Shirt - Design By Humans.
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The transgender bathroom policy also resulted in complaints of sex offenses in Target changing rooms and bathrooms in California, Idaho, New Hampshire, Oregon, Texas, Washington state, and Ontario. Pride Adult Bisexual Fingers Short Sleeve T-Shirt - Violet. The homosexual-affirming policies resulted in a massive boycott (#BoycottTarget, #FlushTarget) of the retailer by an estimated 1.5 million customers and declining Target stock value. In 2015, Target signed a “friend of the court” supporting homosexual “marriage.” Their commercial for a “Made to Matter” line of products featured two gay men painting with a child. The corporate giant also eliminated all gender references in its toy and bedding departments, taking down “boys” and “girls” signs to support gender fluidity. Target's “Take Pride” promotional campaign follows a controversial transgender bathroom policy allowing men to use women's restrooms, changing rooms, intimate facilities, and vice versa. She cited gay demonstration “volunteer efforts” and “partnerships” with homosexual groups such as the Gay, Lesbian & Straight Education Network “to the very products we carry in our stores and online.” “We’re making our message loud and clear: Target proudly stands with the LGBT community … through all that we do,” Laysha Ward, Target’s executive vice president and chief corporate responsibility officer, boasted. When Target began its “Take Pride” line of merchandise, the company issued a statement: The gay-affirming merchandise is accompanied by a promotional flyer with the promise: “For each PRIDE item sold, Target will donate 50 percent of the purchase price to GLSEN (the Gay, Lesbian, and Straight Education Network).” The retailer is merchandising the gay agenda for the second year in a row, with rainbow-adorned shirts, pants, shorts, swim trunks, iPhone cases, and other items honoring Gay “Pride Month” in June. “We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do – from our volunteer efforts to our long-standing partnerships with groups like Family Equality Council and Gay, Lesbian & Straight Education Network, to the very products we carry in our stores and online.( LifeSiteNews) - Target stores are promoting a gay pride line of products dubbed “Take Pride” despite facing huge losses from a boycott against the company's transgender bathroom policy. Said Laysha Ward, Target’s executive vice president and chief corporate social responsibility officer: Target’s #TakePride campaign doesn’t remind shoppers of such mishaps, but its manifesto serves to comfort those who question the retailer’s motives. Drama ensued once again in 2013, when Target was caught donating another $50,000 to a PAC which supported an anti-gay politician. The company was criticized by LGBT activists in 2010 when it indirectly contributed $150,000 to an anti-gay gubernatorial candidate in Minnesota, where the company’s headquarters are. The company, however, hasn’t always been able to maintain a consistent voice in support of LGBTs. Target has been a vocal supporter of the LGBT community for several years, launching similar Pride campaigns with coordinating merchandise around this time annually.
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Pride in celebrating who we were born to be.”
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Related: Target Includes Adorable Gay Dads In New CommercialĪn announcement for Target’s new #TakePride initiative reveals the company will be sponsoring Pride parades, events and selling merchandise around the country this year - “Pride doesn’t just start and end in June, it is a year-round commitment,” a statement reads.Ī video launched along with the campaign says, “We’re not born with pride. Over 10,000+ sold Gay and Tired T-Shirt 30.00 Gay and Tired Tank Top 30.00 Gay and Tired Throw Blanket 55.00 Gay and Tired Raglan Shirt 34.00 VIEW MORE Throw Blankets Cozy, warm, and full of pride Progressive Pride Flag Throw Blanket 55.00 Queer Pride Throw Blanket 55.00 Lesbian Pride Throw Blanket 55. American retailer Target has launched a new line of Pride-themed t-shirts, tank tops, shoes and accessories to coordinate with LGBT Pride month, as well as an impressive #TakePride campaign that makes the company’s all-inclusive intentions clear: “Target proudly stands with the LGBT community.”